Transforming customer experience into measurable business growth

Designing high-quality digital experiences that improve customer journeys and boost conversions across websites and products. We apply precise UX design methodologies to create a high-performing interface that generates traffic, leads and sales.

explore

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years

designing high-performing customer experiences

South America • Europe • North America

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million

users impacted across products delivered

Web • App • Mobile • Internal systems

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projects

delivered in multiple industries around the world

SaaS • loyalty • e-commerce • finance

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awards

recognized by relevant international institutions

Product • Design • Code • Leadership
IF Design Award
IF Design Award
2025 • Institutional Website
The Customer Summit
The Customer Summit
2024 • CX Best Innovation
Awwward Winner
Awwward Winner
2023 • Site of the Day
Red Dot Design Award
Red Dot Design Award
2022 • Interface & UX Design

The problems I’m hired to solve

When companies need to improve how customers discover value, move through critical flows, and make decisions with confidence across digital touchpoints, they look for clarity, not more noise. We identify friction, define priorities, and design measurable improvements that drive growth, retention, and trust.

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Customer journeys that confuse users and hide early value

When flows are fragmented and steps are unclear, users fail to see value early on. Simplifying journeys and guiding users through key decisions helps reduce confusion and drop-offs over time.

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Low conversion rates even with strong traffic and intent

Despite traffic and user intent, unclear messaging and friction in key flows often block conversion. Improving results requires better understanding and removing small obstacles for users early.

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Decisions driven by opinion instead of data and evidence

Without input from real customers, teams lose focus and slow down. Data-informed decisions help prioritize the right problems and move product decisions forward with confidence.

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Products that feel complex and difficult to use everyday

Excessive steps, overloaded interfaces, and weak information structure increase cognitive load and errors. Reducing friction and clarifying interactions makes products easier to use for users.

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Inconsistent experiences across channels and journeys

When patterns, language, and behaviors change between touchpoints, users struggle to build familiarity and trust. Aligning experiences across platforms reduces confusion and consistency.

Selected work

Better customer experience comes from clear decisions.

Let's make the right ones together

Whether you're dealing with low conversion, complex journeys, or misaligned teams, the first step is always the same: understanding what's broken, what matters most, and what will create real impact. From there, meaningful customer experience improvements become possible.

BIGS
Available for hire
Last updated at April 2026
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